Shopifydevelopmentforstoresthatkeep growing.
Precision Shopify engineering engineered to help your business boom. From bespoke store launches and conversion-focused revamps to high-demand maintenance retainers — fast, scalable DTC storefronts built to maximize revenue.
retainer engineering hours shipped on one store in a year
order volume jump at LabTheory after PDP & checkout revamp
product and collection pages optimized for organic search
critical checkout and cart bugs audited and resolved
THE RIGHT TECH STACK. CONNECTED PROPERLY.
Shopify experts that help
your business to boom.
The day-to-day Shopify engineering your store needs — without the overhead of an agency hire.
Direct access. Transparent scope. Results you can measure.
Launch your store
Built to boom from day one.
Bespoke Shopify 2.0 storefronts and zero-downtime migrations from WooCommerce or Magento. Optimized for fast load times, 100+ pages of On-Page SEO, and pre-launch community traction.
Revamp for CRO
Turn traffic into explosive revenue.
High-impact PDP overhauls, frictionless 1-click checkouts (Razorpay Magic / Shop Pay), and Zara-style tiered discounting UI that lifts AOV and drives more orders.
Request for maintenance
Technical firepower on call.
Stop firefighting bugs and start scaling. Continuous technical support, flash sale stability, 40+ bug resolution, Yotpo loyalty integrations, and weekly releases via Git staging.
Need a tailored scope for your store?
Need an estimate for your store? Calculate your quote in 60 seconds.
Whether you need dedicated maintenance, a CRO revamp, or a launch from scratch — get a transparent estimate that significantly undercuts traditional agency rates, with direct developer access.
1,400+ hours on one store: where the time went
Not just building pages.
Keeping a business moving.
Approximate hours by theme. Some work spans more than one theme.
Stores built for how people—
and AI engines—shop today.
AI is changing how customers shop. I pair curated prompt workflows with veteran Liquid engineering — helping your brand rank on Google, get cited by AI feeds, and sell on autopilot.
Google SEO + AI Engine Optimization (AEO)
Rank on Google. Get cited by ChatGPT, Gemini & Claude.
Shoppers now ask AI for product recommendations. I build storefronts with structured JSON-LD entity schema and clean Liquid feeds so both Google and conversational AI agents recommend your brand.
- AEO to capture conversational AI shopping recommendations
- Rich schema for products, offers, return policies, and stock
- Fast, crawlable architecture that AI agents ingest cleanly
Curated Prompts. Zero Messy Execution.
AI speed without the technical debt.
Raw AI code creates bloated scripts, broken mobile states, and checkout errors. I use curated prompt frameworks to accelerate scaffolding, backed by hands-on engineering to ensure clean, battle-tested Liquid.
- Fast delivery without fragile AI-generated code bloat
- Every component vetted against Shopify 2.0 standards
- Defensive error handling across cart drawers and checkout
Autopilot Selling for Founders
Your store converts while you run the brand.
Your storefront should run smoothly without constant maintenance. I build Shopify Flow automations, smart back-in-stock alerts, and 1-click checkouts so your site sells 24/7 on autopilot.
- Frictionless checkouts that prevent mobile drop-offs
- Automated recovery flows and customer segmentation
- Zero-firefighting stability during peak sale surges
Raw AI Generation vs. Curated AI + Veteran Engineering
AI speeds up code generation, but production stability, speed, and AI discovery require veteran engineering.
Generic meta tags invisible to AI engines like ChatGPT & Claude.
Dual SEO + AEO: structured entity schema indexed by Google and cited in AI feeds.
Bloated scripts, missing state handling, and cart race conditions.
Clean Liquid 2.0, curated prompt scaffolding, and Git staging quality checks.
Hours lost firefighting plugin conflicts, slow speeds, and theme bugs.
Autopilot selling: automated flows handle restocks and orders while you run the brand.
Sluggish load times (>3.5s LCP) and high mobile drop-offs.
Sub-2s load speeds and frictionless 1-click checkout.
Want to prepare your store for AI search & autopilot sales?
Free 15-minute audit covering your SEO, schema, and checkout automation.
Proven work for brands
ready to scale.
Maintenance, bug fixing & loyalty
260 Sample Sale
Stabilising a US sample-sale store plagued by 40+ bugs and checkout friction.
New store build & pre-launch
Get Daily
Building a fitness-coffee D2C brand from scratch — live before the first shipment.
CRO & PDP redesign
LabTheory
Revamping the product page UI for a men's skincare brand — 5× jump in orders.
A transparent process.
Built around your growth.
Discovery & Audit
I inspect your code, checkout flow, analytics, and speed bottlenecks.
Tailored Scoping
I design a custom roadmap with clear milestones aligned to your growth goals.
Expert Execution
Engineering delivered in weekly testable releases via Git staging.
Measurable Growth
Clear KPI reporting on speed, conversion lift, and revenue velocity.
Questions founders ask before they hire a Shopify developer
Straight answers on how ShopIt works, where AI fits in, and what to expect.
Prefer to explore all technical topics, SEO, migration, and maintenance playbooks?
Explore comprehensive knowledge baseShopIt is a solo engineering studio run by Apoorv Bhatt. I partner directly with founders to build custom Shopify 2.0 storefronts, execute clean platform migrations, optimize conversion rates, and provide ongoing retainer engineering without agency bloat or handoffs.
Read the full answerAI tools can generate functional basic layouts quickly, but high-converting stores require stable checkout behaviour, accurate analytics, fast page speeds, and brand-distinct UI. I use curated AI prompts to speed up scaffolding, while providing human engineering judgement for conversion, stability, and edge cases.
Read the full answerNot when guided by custom design systems. Raw AI generators reuse common templates and repetitive layouts. I write custom Liquid and CSS around your brand typography, editorial spacing, and custom visual storytelling to ensure your store looks distinct and premium.
Read the full answerA ShopIt retainer gives your store dedicated engineering hours every month. It covers bug fixes, theme speed optimization, promotional landing pages, loyalty program integrations, analytics tracking, and pre-sale stress testing, all shipped through weekly Git staging releases.
Read the full answerShopIt quotes by scope rather than charging rigid pre-packaged rates. After a free 15-minute discovery call where I review your store code, timeline, and goals, I provide a transparent, fixed-scope project quote or a monthly retainer scope tailored to your budget.
Read the full answerA bespoke Shopify 2.0 store build or platform migration typically takes 3 to 6 weeks from kick-off to launch. A conversion-focused PDP and checkout revamp usually takes 1 to 2 weeks, delivered through weekly Git staging releases.
Read the full answerYes. You do not need to rebuild your store from scratch. I regularly step into established stores with third-party themes (like Prestige, Dawn, or Impulse) and collaborate directly with in-house designers, marketing leads, and agency partners.
Read the full answerYes. ShopIt is based in India and operates with structured daily overlap windows for clients in the US, Europe, and Asia. I run real-time Slack or WhatsApp communication during overlap hours and handle deep focus development while your local market is offline.
Read the full answerTo begin, I only need collaborator access to your Shopify admin, access to your Figma designs or reference links (for new builds), and a 15-minute kick-off call to align on priority goals, target launch dates, and communication channels.
Read the full answerYou own 100% of your store, code, customer data, and theme assets from day one. I work via Shopify collaborator permissions without holding account ownership, and all custom code is committed directly to your private GitHub repository.
Read the full answerDirect Shopify engineering
for your store.
Book a discovery call to get your customized quote. Transparent scoping, no agency bloat, and focused engineering firepower — just you and me.