Engineered to help your business boom.
Three core engineering services. No agency middlemen. Direct Shopify engineering to launch, optimize, and scale your brand — without technical limits.
Engineered from day one to help your business boom.
Launch your store
Engineered from day one to help your business boom.
Turn your brand vision into an ultra-fast, high-converting Shopify store. Whether building from Figma designs or executing a migration from WooCommerce or Magento, I ensure your store launches on a rock-solid foundation — built for speed, data integrity, and day-one organic discovery.
Key Focus & Capabilities
- Bespoke Liquid development on Shopify 2.0 (Prestige, Dawn, Kalles) or headless setups
- Zero-downtime platform migrations (WooCommerce, Magento, Custom) with full order and customer history
- Pre-launch waitlist, pre-order systems, and early-bird community rewards to build traction before day one
- Comprehensive On-Page SEO architecture: custom metadata, structured schema, and sitemaps across 100+ pages
- Direct social commerce channels: native WhatsApp and Instagram sales funnels connected to checkout
- Integrated payment gateways (Razorpay, Stripe, Shop Pay) and multi-currency configurations
Transform traffic into explosive order volume and higher cart value.
Revamp for CRO
Transform traffic into explosive order volume and higher cart value.
Traffic without conversion is just wasted ad spend. I overhaul stagnant product detail pages, checkout journeys, and mobile experiences to multiply sales velocity and boost Average Order Value (AOV) — LabTheory saw 5× more orders after a focused PDP and checkout revamp.
Key Focus & Capabilities
- High-impact PDP revamps: compelling visual storytelling, picture-in-picture video, and social proof
- Frictionless 1-click checkouts: Razorpay Magic Checkout and Shop Pay to eliminate tedious mobile form-filling
- Strategic tiered discounting UI: Zara-inspired progress bars that naturally incentivize larger cart sizes
- Mobile-first performance optimization: WebP compression, lazy loading, and sub-2s Largest Contentful Paint (LCP)
- Automated merchandising: Smart Collections based on real-time inventory and sales velocity
- High-urgency promotional elements: synchronized countdown timers and limited-edition bundle interfaces
The on-call technical firepower behind high-demand stores that cannot afford to break.
Request for maintenance
The on-call technical firepower behind high-demand stores that cannot afford to break.
Stop firefighting bugs and start scaling. I act as your embedded technical partner, auditing technical debt, safeguarding high-traffic launch days, and releasing continuous improvements through safe Git-backed workflows — so your business keeps growing without interruption.
Key Focus & Capabilities
- Checkout & cart reliability: eliminate sold-out add-to-cart freezes and iOS Safari drawer bugs
- High-traffic flash sale resilience: custom Liquid pages engineered to handle massive concurrent traffic surges
- Loyalty & retention integrations: Yotpo VIP reward tiers, in-drawer points redemption, and checkout extensions
- Marketing & CRM connectivity: Bloomreach and Klaviyo custom email templates and consent-compliant weblayers
- Server-side tracking & attribution: Meta Conversions API (CAPI), Google Analytics 4, and Looker Studio dashboards
- Professional engineering practices: test themes, Git version control, and regression smoke testing before every release
Need an estimate for your store? Calculate your quote in 60 seconds.
Whether you need dedicated maintenance, a CRO revamp, or a launch from scratch — get a transparent estimate that significantly undercuts traditional agency rates, with direct developer access.
Ready for your business to boom?
Every high-growth DTC brand has unique scaling targets and technical needs. I don't do cookie-cutter pricing packages — book a call to discuss your goals and receive a custom, transparent quote tailored to your project scope.
Free 15-Minute Store Audit
I review your site speed, checkout friction, and conversion bottlenecks before recommending a scope.
Direct Access — No Middlemen
You work directly with me, Apoorv, on every piece of work. No account managers, no handoffs.
Flexible Retainer or Project Scope
Tailored precisely around your upcoming launches, seasonal milestones, and growth budget.
Guaranteed Weekly Releases
Small, safe, Git-backed deployments with measurable business impact shipped every week.
Direct consultation with Apoorv · Free initial store audit · No sales pitch