LabTheory
Revamping the product page UI for a men's skincare brand — 5× jump in orders.
A conversion-focused PDP overhaul with better visuals, more informative content and SEO-friendly copy that delivered a 5× increase in orders.
5×
jump in order volume
100%
PDP UI & visual hierarchy overhaul
38%
lift in organic search impressions
LabTheory03 / 08
LabTheory
01 / The challenge
Challenge
LabTheory, a men's skincare brand, had product pages that were not converting visitors into buyers. The existing PDP layout lacked visual appeal and sufficient product information to drive purchase decisions.
02 / The work
What I did
- Revamped the Product Detail Page (PDP) UI with CRO strategies to boost conversion rates.
- Redesigned the product layout to make products more visually attractive and informative.
- Implemented SEO-friendly content to improve organic discoverability alongside conversion.
03 / The outcome
Outcome
A 5× jump in orders, driven by a new UI that made the product more attractive and informational with better SEO-friendly content.