ShopIt
Shopify Engineering & Growth Studio

Hi, I'm Apoorv.

Founder & Lead Shopify Engineer at ShopIt

I built ShopIt to give ambitious DTC brands the technical firepower of a world-class Shopify engineering team — without the overhead, delays, or bureaucracy of a traditional agency.

Scaling an eCommerce brand is relentless. When ad campaigns take off or seasonal drop events go live, the last thing founders should worry about is checkout friction, slow page loads, or silent third-party script failures. ShopIt bridges the gap between high-level brand strategy and deep, reliable code.

Whether you're launching a flagship store from scratch, migrating from legacy platforms with zero data loss, revamping low-converting product pages — LabTheory saw 5× more orders after a PDP overhaul — or needing dedicated retainer engineering on call, I provide full-cycle development engineered to make your business boom.

01 / Store Builds

Launch Your Store

Bespoke Shopify 2.0 builds, zero-downtime WooCommerce/Magento migrations, sub-1.5s page loads, and pre-launch community waitlists.

Get Daily: ~1.5s Load Time · Built for zero data loss
02 / Conversion Lift

Revamp for CRO

High-impact PDP revamps, 1-click checkouts (Razorpay Magic / Shop Pay), and Zara-style tiered discounting UI that lifts AOV.

LabTheory: 5× Orders · Higher AOV
03 / On-Call Firepower

Dedicated Maintenance

Continuous retainer engineering, 40+ bug resolution, flash sale stability, Yotpo loyalty integration, and server-side Meta CAPI tracking.

1,400+ Retainer Hours · 100% Uptime

How I Work

01

Revenue & Conversion First

Every line of Liquid code, asset optimization, and checkout tweak is engineered to maximize conversion rate, AOV, and customer retention.

02

Fast by Default

I eliminate third-party app bloat and streamline payment flows so peak promotional traffic never encounters drop-offs or slow load times.

03

Safe, Git-Backed Weekly Releases

Every change is tested in staging themes before deploying. Automated rollbacks ensure live stores stay up during every release.

04

Direct Partnership — No Middlemen

You work directly with me on every brief, review, and release. No account managers, no handoffs, no surprises.

Core Expertise

  • Conversion Rate Optimization (CRO)
  • Answer Engine Optimization (AEO)
  • AI Feeds & Semantic Schema (ChatGPT, Gemini, Claude)
  • Custom Liquid & Online Store 2.0
  • Platform Migrations (WooCommerce & Magento → Shopify)
  • Average Order Value (AOV) Expansion
  • Core Web Vitals & Sub-2s Performance
  • 1-Click Checkout & Payment Optimization (Razorpay, Shop Pay)
  • Flash Sale & High-Traffic Architecture
  • Shopify Functions & Automated Workflows (Flow)
  • Yotpo Loyalty, VIP Tiers & Reviews
  • Klaviyo & Bloomreach CRM Integration
  • Server-Side Meta Conversions API (CAPI) & GA4
  • Cross-Browser & iOS Safari Bug Resolution
  • Pre-Launch & Pre-Order Community Funnels
  • Git CI/CD & Staging Theme Releases

Ready to scale your store?

Book a 15-minute discovery call to get your customized quote and store audit.

Book a call to get your quote