260 Sample Sale
Stabilising a US sample-sale store plagued by 40+ bugs and checkout friction.
Cleared a 40-bug backlog, integrated Yotpo loyalty and redesigned email flows — turning a fragile checkout into a reliable, retention-ready experience.
1,400+
retainer hours shipped in 1 year
40+
critical checkout & cart bugs resolved
100%
launch-day uptime under flash spikes
260 Sample Sale01 / 08
260 Sample Sale
01 / The challenge
Challenge
260 Sample Sale, a US-based B2C brand, was facing significant technical debt and friction in their user journey. The store was plagued by over 40 distinct bugs, particularly affecting the checkout process, hindering sales. They also needed to elevate customer retention and modernize email communications.
02 / The work
What I did
- Audited and resolved 40+ critical issues, with a primary focus on smoothing out the checkout journey to prevent drop-offs.
- Implemented fully custom Liquid code on the Dawn theme to refine the UI and improve the browsing experience.
- Integrated the Yotpo app to manage memberships and reward programs, creating a structured ecosystem for customer retention.
- Redesigned email communication flows with custom-themed templates, ensuring every touchpoint felt unique and on-brand.
- Provided ongoing technical support to the operations team, resolving day-to-day technical blockers in real-time.
03 / The outcome
Outcome
A bug-free, reliable shopping experience for high-volume traffic, with a fully integrated loyalty program and unified visual identity across the store and email communications.