Get Daily
Building a fitness-coffee D2C brand from scratch — live before the first shipment.
A performance-optimised store with pre-order, waitlist and a loyalty program that hit 12% returning-customer rate before the product even launched.
1.5s
landing page load speed
12%
pre-launch returning customer rate
14 days
repeat loyalty retention cycle
Get Daily02 / 08
Get Daily
01 / The challenge
Challenge
Get Daily, a new fitness-focused coffee brand targeting a young demographic, needed a D2C website built from scratch. The products were not yet shipping, so the store had to generate traction and community before the official launch.
02 / The work
What I did
- Built the full store with custom UI based on Figma designs, optimised for performance to keep the landing page load time at ~1.5 seconds — well below the 2.5-second threshold.
- Added pre-order and waiting-list features so social media marketing could start before shipping began.
- Integrated a rewards-based loyalty program to improve the returning-customer rate.
- Enabled early community building, capturing organic users and user feedback before going live.
03 / The outcome
Outcome
A high-performance storefront that built a loyal community before launch, achieving a 12% returning-customer rate within a 14-day cycle — all before the first product shipped.