Holiday-ready: higher cart value without slowing the store.

Challenge

Ahead of the critical holiday season, Urthlabel needed to maximise revenue potential. The goal was to increase Average Order Value (AOV) and ensure the site could handle high demand without compromising speed or user experience.

What I did

• Implemented a Holiday Effects UI to create a festive, engaging atmosphere immediately upon arrival.
• Integrated Razorpay Magic Checkout to minimise form-filling and speed up the transaction process.
• Optimised site images to ensure faster page loads, crucial for retaining mobile traffic during peak sales.
• Customised the Discount UI to mimic the polished aesthetic of global brands like Zara, and programmed tiered discounting logic to incentivise larger cart sizes and boost AOV.
• Added countdown timers to drive immediate action on holiday deals.

Outcome

Faster load times despite image-heavy holiday content, tiered discount structures that encourage users to spend more, and a frictionless one-click checkout experience via Razorpay Magic.