Theme upgrade and automated merchandising for a growing US brand.

Challenge

Santa Barbara Trapeze needed to upgrade their existing digital presence to handle a growing catalog. The focus was on automation, data integrity, and creating urgency to drive conversions for specific events.

What I did

• Migrated the store to the Impulse theme to leverage its superior merchandising features.
• Created Smart Collections based on logic rules for automated product listings, reducing manual work for the client.
• Fixed underlying data integrity issues and updated SEO metadata to ensure new products were discoverable in search engines.
• Implemented countdown timers to highlight sale events and prompt faster purchasing decisions.

Outcome

Self-updating product collections that save operational time, improved search engine visibility for new inventory, and visual urgency cues designed to accelerate the buying decision.