Mysanskritam
A custom Liquid sale page built to stay stable under heavy D2C traffic.
A bespoke sale page coded in raw Liquid within the Ella theme — designed for heavy traffic loads typical of major Indian D2C sale events.
100%
uptime under peak D2C traffic spikes
100%
custom raw Liquid theme architecture
2.1s
page load speed under concurrent drop traffic
Mysanskritam05 / 08
Mysanskritam

01 / The challenge
Challenge
Mysanskritam, a high-traffic D2C brand, required a dedicated, high-performance landing page for a specific sale event. Standard theme templates were insufficient for the unique layout and functional requirements needed to handle the traffic volume.
02 / The work
What I did
- Wrote raw Liquid code within the Ella theme to create a custom-themed sale page that stands out from the standard theme.
- Designed the page structure to remain stable and responsive under heavy traffic loads typical of major Indian D2C sale events.
03 / The outcome
Outcome
A unique sale page layout that stands out from the standard theme, with traffic resilience — a stable, high-performance page ready for marketing campaigns.